Adobe Firefly

Building on its early success in image generation, Firefly has evolved into a comprehensive multi-modal platform spanning image, video, audio, and vector graphics creation. Designed with a strong foundation in commercial safety and ethical AI principles, Firefly uniquely differentiates itself by training its models on licensed and public domain content and by embedding Content Credentials for transparency. This approach ensures that AI-generated content remains safe, trustworthy, and professionally viable.
The latest innovations, announced at Adobe MAX London 2025, push the boundaries even further:

• Image Model 4 and 4 Ultra deliver unprecedented realism and control in image creation.
• The Firefly Video Model, now production-ready, offers IP-safe generative video capabilities, including text-to-video and image-to-video transformations.
• New audio tools assist with localization and dynamic sound generation.
• Vector capabilities like Text to Vector and Generative Recolor enhance scalable graphic design workflows.